The Importance of Food Presentation by Carly Schuna

Food presentation is nearly as important as taste. If presented well, food will look appetizing, encourage people to try new recipes and may even influence them to adopt better nutrition.


Creativity
Artistic food styling and presentation gives chefs an opportunity to differentiate their work from the work of others. Depending on presentation details, the same dish and even the same recipe can look unique coming from different chefs.

Hunger
For those who have poor appetites or little interest in eating well, an artfully arranged plate can provide motivation to dig into a meal that might otherwise seem unappetizing.

Appeal
Artistically prepared food can appear appetizing and appealing even if the person looking at it does not like the ingredients. If a food or meal looks interesting, it can entice someone to try it despite reservations.

Balance
A well-styled meal looks balanced and often appears to be nutritious. It contains a number of colors, which add visual interest and food from at least two food groups.

Advertising
Food that is prepared and presented with an artistic flair is vitally important for marketing and promotional campaigns. A food company's revenue can depend on how well its product is presented to consumers.

So remember... 


"It’s so beautifully arranged on the plate – you know someone’s fingers have been all over it."
Julia Child